Meet our leadership team

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A mission-driven team

Our power to help adult learners reach their goals lies firmly in the diverse talents, perspectives, and ideas of our people. We’re a prismatic crew with different backgrounds, different opinions, and different areas of expertise—united in our passion to expand success in higher education.

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Terah Crews
Chief Executive Officer
Terah Crews

Terah is the CEO of ReUp Education, the national leader in serving the 41M Americans with some college no credential (SCNC). ReUp pioneered the SCNC space 8 years ago at its founding. It is now leading the industry in supporting even more SCNC learners through innovative new technology and state government partnerships to get more people back to school and on to a better life and a more prosperous economy. Prior to ReUp, Terah was the Vice President of Learning Marketplace Solutions at edtech unicorn and education benefit provider Guild. Prior to Guild, she was Senior Partner at Entangled Group, an education venture studio and strategy consultancy acquired by Guild in 2020. Terah is a former high school stopout who went on to receive degrees from UNC-Chapel Hill, Brown, and Harvard.
Scott Lomas
Chief Strategy Officer
Scott Lomas

Scott has dedicated his career to serving the needs of higher education institutions and their students. For over 25 years he has led projects and teams that contributed to growth and student success at over 100 colleges and universities. Prior to rejoining ReUp, Scott worked at some of the most innovative companies including InsideTrack, Entangled Solutions (now part of Guild), and Pathstream Education.

Scott attended UCLA and graduated from the University of Kent, Canterbury with a BA in English and American Literature. Outside of work, he enjoys endurance sports and volunteering as a college coach for high school students.
Christine Wyatt
Chief Operating Officer
Christine Wyatt

Christine has twenty-seven years’ experience working with higher education institutions. Her background includes working on campus for several colleges and universities in IT leadership and teaching roles prior to joining a series of Edtech companies focused on serving higher education. In these roles Christine’s focus included: growth strategy, marketing, go-to-market strategy, student enrollment, Learning Management Systems and Student Information Systems, and leadership team coaching. Christine has traditional and online teaching experience, and holds a Master’s degree from Claremont Graduate University and a Bachelor of Arts from Murray State University. Most recently, Christine was the Chief Revenue Officer and Chairperson of the Board of Directors at Upswing.
Steve Johnson
Chief Financial Officer
Steve Johnson

Steve brings over 20 years of financial and executive management experience, most recently as CFO of KnowFully Learning Group (KLG) where he supported extraordinary growth that included multiple acquisitions. At KLG, Steve led many areas of the business including finance and accounting, human resources, sales, customer success, and various operations functions.

Steve began his career in Public Accounting and earned his Certified Public Accounting (CPA) license. Having worked and advised in public and private businesses and private equity across a wide range of industries, he draws upon his deep financial expertise, strategy, and governance to drive informed decisions.

Steve holds a Bachelor of Science in Accounting and MBA from Villanova University. He lives outside Philadelphia with his wife and two kids.
Zack Avshalomov
VP, Product & Data
Zack Avshalomov

Zack is passionate about building impactful companies and products that leverage technology for social good. Before joining ReUp, he led end-to-end development of the LRNG platform from prototype to market to scale within major US cities to transform how youth access learning and connect to career pathways.

Equipped with expertise in multi-sided platforms, social enterprise, and augmented intelligence, he has worked with digital consulting firms Integral Interaction and Quor Studio to help organizations including Participant Media, American Express, Intel, Disney, Maker Media, Hewlett, and PG&E to create more compelling products, programs, and services. Prior, he played a pivotal role in the creation of USA Projects (now HatchFund), an innovative crowdfunding platform for America’s finest artists, resulting in millions raised to date.

Zack has served as a board member for Music-COMP, as well as an advisor to the Kansas City Public Library, COVO, Shakespeare Central, and the Artists Rights Coalition. He received his Bachelor’s degree in Jazz and Environmental Studies from Ithaca College in New York and currently lives in Oakland, CA.
Katy VanVliet
Sr Vice President, Learner Services
Katy VanVliet

Prior to starting with ReUp, Katy worked in education setting vision, managing team execution, and coaching and developing others. Her career began as a teacher in St. Louis with Teach For America. After six years of teaching she moved on staff with Teach For America Chicago and Northwest Indiana. As the Managing Director of Teacher Leadership Development she led teams of coaches working to improve educational outcomes for over 2,000 students across the Chicagoland and Northwest Indiana landscapes.

Through rigorous data analysis and high expectations, she consistently exceeded student outcome goals by achieving 110% of the target benchmark on average for four consecutive years, and doing so while successfully leading the elementary team of managers through several organizational changes.

Katy is thrilled to continue her career in education with ReUp knowing that many of her first students are graduating high school and soon to be navigating the college process. She knows a college education opens a world of opportunity and every student deserves the chance to pursue and finish this dream.

Katy received her BA in Psychology from the University of Notre Dame, holds a Master of Arts in Teaching from Webster University, an MBA at the University of Chicago Booth School of Business.
Clayton Terris
Vice President of Sales and University Partnerships
Clayton Terris

Clay has spent the last decade leading partner-facing teams in the EdTech and InsurTech spaces. He prides himself on solving clients’ and partners’ problems, delivering results, and empowering his teams so they can succeed and grow.

Prior to joining ReUp, Clay held senior Sales and Partnerships roles at innovative EdTech companies that connected student pathways with careers, including SV Academy and Thinkful (now part of Chegg). He also founded SpeakPulse, which helped users from all backgrounds improve their interview skills and results, and which was acquired by Entity Academy. Earlier in his career, he grew and led the sales team, and was also an individual contributor at Digital Measures (now part of Watermark). He started his career in Investment Banking with Emory & Company.

Clay graduated from USC with a degree in Finance. Outside of work, he enjoys skiing, basketball, watching Jeopardy and volunteering as a Big Brother to Dartanyon through the Big Brothers Big Sisters program.
Kristen Froehlich
Vice President of Partner Success
Kristen Froehlich

Kristen spent more than a decade leading customers and sales teams at a Fortune 200 consumer packaged goods (CPG) company. She prides herself on her ability to identify business opportunities, understand her clients’ needs and challenges, and finding them optimal solutions.

Kristen is a life-long learner. She believes in the value of education and is eager to find solutions to help all students realize their goals. She hopes her work with ReUp Education will inspire her two young daughters to embrace learning, enjoy school, and work hard to achieve their fullest potential.

Kristen received her B.A. in Economics, Business and the History of Art & Architecture from the University of Pittsburgh and has completed some graduate coursework in teaching at the University of South Florida. She currently lives in St. Petersburg, Florida.
Diana Stanley
Vice President of Marketing
Diana Stanley

Diana is passionate about education and has fifteen years of digital and direct marketing experience in the education space, including at leading companies like Kaplan, Osmosis, and Elsevier.

Earning her MBA from University of Southern California and a BBA from Hofstra University, Diana also served as a fellow of the MBA Society and Business Fellowship sponsored by the USC Marshall Brittingham Social Enterprise Lab, which brought together business-minded individuals who shared a desire for social impact.

Residing in San Diego, CA, Diana enjoys traveling, trying new adventures like sky-diving, and actively attempts to keep a collection of indoor plants thriving.
Jennifer Sobocinski
Director of People and Culture
Jennifer Sobocinski

Jennifer comes to ReUp with over 20 years of experience in project management and operational leadership. Most recently, Jennifer was the Training and Communications Manager for Go! Retail Group, where she supported over 400 operators and employee managers across the country. She has a background in meeting planning and support, conference management, human resources, marketing, communication and documentation. Her passion for learning and wanting everyone to have the opportunity to reach their educational goals is what brought her to ReUp.

Jennifer holds a Bachelor’s Degree in Music and Business from DePauw University in Greencastle, IN and a Master’s Degree in Music from Roosevelt University in Chicago. She is IMP certified. Jennifer was on the Board of Directors for the Book Industry Charitable Foundation for 4 years.

Originally from Kentucky, Jennifer presently lives in Austin, TX. She loves to travel, read, and enjoy an active Austin lifestyle.