We’re on a mission—empowering all adults to thrive in higher

We’re on a mission—empowering all adults to
thrive in higher education

We’re on a mission—empowering all adults to
thrive in a

books on a shelve graphic
Imagine a world where the only barrier was a desire to succeed.

In 2015 our founders saw an opportunity to offer a new kind of support to the millions of American adults who started college, stopped, and wanted to return but faced layers of hurdles standing in their way. Pioneering a new personalized support framework, ReUp began to change what equitable success in higher education can look like. And we’ve been championing adult learners ever since.

We believe that with the right support, resources, and people in your corner, anything is possible.


We partner with future-facing schools and state systems to strategically evolve how well they can serve returning adult students—providing USPTO patented persona technology, success coaching, strategic insights, and advice.

graduation cap

We offer personalized support and planning to help adult learners make their dreams of higher education a reality—with self-serve resources and tools, 1:1 success coaching, and everything in between.

check mark

The results? Together, we’re making gains towards a world of greater opportunity.

Our culture

Compassionate change agents driven by possibility

Do it with heart
Prioritize diversity, equity, inclusion, and belonging— with action
Innovate for good

Our Values

A mission-driven team

Our power to help adult learners reach their goals lies firmly in the diverse talents, perspectives, and ideas of our people. We’re a prismatic crew with different backgrounds, different opinions, and different areas of expertise—united in our passion to expand success in higher education.

swirl arrow
diverse people putting their hands together

Join our team to effect real change


Whether you’re new to the education space or a seasoned veteran seeking bold change, there’s a place for you at ReUp—from careers in engineering, to sales, to coaching, and everything in between. Add your talents to the team and take tangible steps towards a more equitable higher-ed future.