ReUp Education Partners with Western Michigan University to Expand Opportunities to Engage and Support Adult Learners

ReUp Education Partners with Western Michigan University to Expand Opportunities to Engage and Support Adult Learners

Austin, Texas – ReUp Education, a leading tech-enabled provider empowering adult learners, has announced a new partnership with Western Michigan University, a public four-year university located in Kalamazoo, Michigan. This new partnership expands on both Western Michigan University’s and ReUp’s commitments to help stopouts and adult learners enroll and graduate as part of their journey to pursue economic and social mobility in a 21st-century economy. In this partnership, ReUp will bring a unique combination of technology, data, and personalized one-on-one coaching to Western Michigan University and support its mission of providing learners with a professional education.

As of 2020, 35 percent of learners were over the age of 25, according to data from National Center for Education Statistics (NCES). However, adult learners still have lower completion rates than their younger peers, often due to a wide range of barriers that include time poverty, childcare, financial constraints and more. Completing a college degree has profound impacts on social and economic mobility. Those with a degree are half as likely to be unemployed as those with a high school diploma and demonstrate significantly higher levels of happiness, health, and community involvement.

Since 2015, ReUp has been helping higher-ed institutions engage, enroll, and support adult learners. Leveraging patented technology and one-on-one personalized coaching services, ReUp’s approach will help Western Michigan University reach learners who have previously put a pause on their education. This partnership will provide Western Michigan University learners with specialized holistic support from ReUp that takes into consideration the key factors that impact a learner’s decision to re-enroll and their unique journey toward earning their degree.

As part of the partnership, ReUp will also serve as an expert on adult learners for Western Michigan University, offering institution-specific insights and strategic recommendations based on industry trends, millions of data points on adult learners, and direct learner feedback.

“As a former adult learner, I know only too well the challenges that face other adult learners as they pursue a degree. Time, money, and a support system are all crucial elements of a learner’s journey through higher ed, yet for too many of these degree-seekers, these factors are massive barriers to completion,” said Terah Crews, CEO of ReUp. “Through our new partnership with Western Michigan University, we are helping expand the support and resources available for adult learners, in turn helping to make the rollercoaster ride of higher education just a little less turbulent.”

About ReUp Education

ReUp Education is the industry leader in finding, enrolling, and supporting adult learners at scale. Driven by our mission to empower all adults to thrive in higher ed, we partner with institutions, state systems, state and regional governments, and member organizations to help adults navigate the journey to and through school. Named one of Fast Company’s Next Big Things in Tech, our patented technology, personalized support, and data insights have helped tens of thousands of adult learners make their dreams of higher education a reality. We’re on a mission to help millions more. Reimagine the adult learner experience at

About Western Michigan University

Western Michigan University empowers students to find meaningful careers and thrive for a life well-lived. The University is a leading, high-research doctoral institution dedicated to its core principle, So that all may learn. The University offers students a diverse range of majors and many nationally ranked programs. Students are well-prepared in classrooms with the intellectual skills employers want, and they gain valuable career-readiness competencies through internships and experience-driven learning at businesses and organizations across the state and nation. At Western, students develop a deep understanding of who they’re meant to be and are prepared for fulfilling careers. And when they graduate, they find continued success. Nine of ten graduates are employed quickly, working in their field, in jobs they like.