As a public institution, UTM felt like they had done all they could to get students re-enrolled. They didn’t have the funds to dedicate staff solely to re-enrolling students, nor to the technology that might help them locate and communicate with them. UTM tried sending surveys and ran an engagement campaign. “We tried email. We also sent out postcards with their last known address, but we just didn’t get much back.”
“And so we were left with the question: ‘what do we do with this shockingly large number of students who started with us for a good reason but didn’t complete, and how do we get them back?”
ReUp’s expertise in bringing stopout students back was just what UTM needed. What interested them most was how little financial risk there was to start benefiting from ReUp’s services — ReUp is only compensated when a student re-enrolls and persists.
Much of the student contact information provided by UTM was outdated. All of these students had been away from UTM for at least one year, but many had been away for 5-10 years or more. ReUp was able to append over 40% of these student records with current email addresses and phone numbers, leading to success in engaging these students who would have otherwise fallen out of UTM’s reach.
By partnering with ReUp, UTM solved multiple problems all at once: ReUp’s service, which engages effectively and adaptively to students at scale, gave UTM access to those students they had been unable to reach on their own. And what’s more, the revenue-share pricing model was not only appropriate for UTM’s limited budget, but it also opened up a pathway to recover tuition revenue.
“To put it simply, it works. I really expected ReUp to hit the same wall that we hit. In fact, when I talk to other schools about your process, I refer to it as the ReUp fairy dust. I don’t know how you make this work. It just works.”