ReUp’s expertise in bringing stopout students back was just what UTM needed. What interested them most was how little financial risk there was to start benefiting from ReUp’s services — ReUp is only compensated when a student re-enrolls and persists.
Much of the student contact information provided by UTM was outdated. All of these students had been away from UTM for at least one year, but many had been away for 5-10 years or more. ReUp was able to append over 40% of these student records with current email addresses and phone numbers, leading to success in engaging these students who would have otherwise fallen out of UTM’s reach.
By partnering with ReUp, UTM solved multiple problems all at once: ReUp’s service, which engages effectively and adaptively to students at scale, gave UTM access to those students they had been unable to reach on their own. And what’s more, the revenue-share pricing model was not only appropriate for UTM’s limited budget, but it also opened up a pathway to recover tuition revenue.