Eastern Michigan University

EMU engages 1,000+ stopouts in less than a year
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Eastern Michigan University (EMU) is a regional comprehensive university located in Ypsilanti, Michigan. They are an institution committed to creating an environment of opportunity, where students learn in and beyond the classroom to benefit both local and global communities.

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EMU’s partnership with ReUp originated after an internal survey was conducted among their stopout students. The leadership team wanted to understand why this group of students left the university as well as their likelihood to return. While EMU felt confident they could ensure successful outcomes once a student had made the decision to come back, determining how to engage their broader stopout population and holistically support their return at scale was a much greater challenge.


Struggling with how to allocate time and resources, EMU sought out ReUp Education to help overcome their challenges. Michael Tew, Associate Provost and Associate VP for Academic Programming and Services, recalls: “Our interest in working with ReUp stemmed from the idea that ReUp has the staff and the expertise to coach students through that re-entry process. We were impressed with ReUp’s ability to do that.” Every student ReUp reaches out to at EMU is introduced to a dedicated Success Coach who will offer personalized support. Providing truly personalized support is essential to ensure students do not just enroll, but are able to overcome obstacles throughout their academic journey and earn their degree.

Our patent-pending technology enables our team of coaches to use critical insights about each student to deliver high quality individualized support plans, while our Intelligent Queue™ helps our coaches to know exactly who is in need of proactive support each day.

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12% increase in enrollment

Results year 1

graduation cap
901 +
Stopout students engaged
$ 1100000 +
Recaptured tuition
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ReUp started contacting our students about three months ago and there’s already been a pretty strong response to that. We have students who were contacted in March and April who have registered for our summer term and we have a strong list of students who intend to come back beginning [in] the fall. So I would count ReUp as being quite successful in addressing the needs of our students!

— Michael Tew

Associate Provost and Associate VP for Academic Programming and Services, EMU


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