Prior to joining ReUp Education, Dee led the marketing and communications efforts for the American Specialty Toy Retailing Association (ASTRA), a non-profit trade association providing education, resources, and networking opportunities for independent toy stores, toy manufacturers, and industry sales reps. Under her leadership, the organization saw year-over-year growth in member engagement, organic media placements, and attendee registration across their B2C and B2B initiatives.
When she’s not overthinking words or advocating for em-dashes, Dee is planning the next National Park she’ll cross off her list and reading her way through her stacks of books and magazines. Based in Chicago, she holds a degree in Journalism from Boston University.